How is the development of social new retail industry?

5 thoughts on “How is the development of social new retail industry?”

  1. With the rise of community economy, Internet celebrity economy, micro -business, and self -media, social e -commerce, which focuses on new social retail, has also been born. Especially in the past two years, social e -commerce has been very hot. , Later, gathered. Instead, the Vipshop will wait for the vertical e -commerce companies to be caught off guard. Pinduoduo has successfully squeezed the Vipshop, and the top three Chinese e -commerce companies are in the top three.
    Whether it is a new retail or social new retail, it is a people -centered retail model. People represent traffic and are the largest value of the platform based on the social attributes of the major friends. With people, there is traffic, and traffic is the prerequisite for transactions, and people have achieved infinite possibilities of transactions. Social e -commerce in a broad sense includes WeChat and micro -malls, and narrow social e -commerce companies are through social, word -of -mouth, interaction, and sharing these social functions. Generally speaking, social e -commerce can be divided into three types:
    The shopping guide -type social e -commerce
    , for example, Yiji Micro Store, this kind of social e -commerce is generally a Taobao guest that originated from e -commerce platforms such as Taobao. It is mainly based on the rebate or coupon of the platform merchant.
    The content -type social e -commerce
    . For example, Xiaohongshu, Douyin, this social e -commerce generally uses KOL's reputation and the output of content to promote transactions. Their user base is generally based on the user base. A common community.
    Platform -type social e -commerce
    , for example, Pinduoduo, this social e -commerce generally uses social forces to sink with the help of social forces, and complete sales fission through low -threshold promotional methods.
    The popularity of social e -commerce is a trend in the new retail era, but in the final analysis, social e -commerce is just a channel for Tuoguo e -commerce. He is also an e -commerce company. And consumer experience is also an eternal topic.

  2. The development prospects are still very good. Just pay attention to maintaining social networks. Especially social platforms such as WeChat group.

  3. According to the current trend, the development of the new retail industry should be worth looking forward to and can be exposed to it.

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