1 thought on “2020 live broadcast e -commerce industry analysis report survey”
Loren
In 2020, the new crown epidemic broke out, and the live e -commerce industry ushered in the development of new winds. The industry is booming, and it is inseparable from the development of consumer live broadcast habits and the vigorous promotion of various e -commerce platforms. From the characteristics of the live broadcast e-commerce user group, clothing, daily department stores, food, and beauty are more popular with consumers; consumers' consumption capacity is mainly concentrated in the 200-1000 yuan range, Taobao users have strong consumption power; women, middle-aged and young people The group is the main user group. S live broadcast e -commerce industry main platforms: At present, the main platforms of my country's live broadcasting industry are Taobao, Douyin, Kuaishou, JD.com, Vipshop, Mushroom Street, Xiaohongshu, Pinduoduo, Suning Tesco, etc. The core data of this article: -Consumption preference: clothing, daily department stores, food and beauty are more favored by consumers Consumers are mainly used for clothing, daily use in live e -commerce shopping categories Department stores, food and beauty are mainly. Among them, consumers who choose clothing are the most, accounting for 63.6%. -Consumption power: mainly concentrated in the 200-1000 yuan range, Taobao users have strong consumption capacity The online consumption capacity of live e-commerce platform users is mainly concentrated in the 200-1000 yuan range, of which Taobao live users The online consumption power is strong, and the proportion of more than 1,000 yuan has reached 28.5%, followed by Douyin users, and the proportion of online consumption capacity of 1,000 yuan or more reaches 24.5%. Taobao live and Douyin users have higher online consumption capacity than mobile shopping users (15-35 years old). -Gender proportions: Women are the main user groups. Taobao and Douyin Super 60 % of users are women It from the perspective of user gender proportions, Chinese live broadcasting companies are mainly female groups, women Orders accounted for 53.8%, and men's order users accounted for 46.2%. From the perspective of the gender proportion of the three major live e -commerce platforms in my country, Taobao and Douyin female users accounted for more than 60%, and the main user groups are mainly male. The proportion of female user groups is only 41.7%. -age structure: young and middle -aged users are the main consumer groups, and Douyin users are younger From the perspective of age structure, young and middle -aged groups are the main consumer groups of live e -commerce products in my country. Among them 30 % of the live broadcast e -commerce viewers watch users post -95th and 00. From the perspective of watching the user's age structure, the post -95s and post -00 users accounted for higher than fast -handed users, showing the characteristics of more younger. -city distribution: over 40 % of the main platforms come from the third and below cities. Third -line and below cities, the industry sinks is obvious. Specifically, the main users of Taobao Live Playing orders are distributed in third -tier and below cities, followed by new first -tier cities, accounting for 44.9%and 25.8%respectively. The proportion of cities is 46.3%and 23.7%, respectively; the main users of the fast hands are distributed in third -tier and below cities, followed by second -tier cities, accounting for 54.1%and 22.0%, respectively. -For more industries related data, please refer to the "In -depth Research Report of China's online live broadcast industry business model innovation and investment opportunities"
In 2020, the new crown epidemic broke out, and the live e -commerce industry ushered in the development of new winds. The industry is booming, and it is inseparable from the development of consumer live broadcast habits and the vigorous promotion of various e -commerce platforms. From the characteristics of the live broadcast e-commerce user group, clothing, daily department stores, food, and beauty are more popular with consumers; consumers' consumption capacity is mainly concentrated in the 200-1000 yuan range, Taobao users have strong consumption power; women, middle-aged and young people The group is the main user group.
S live broadcast e -commerce industry main platforms: At present, the main platforms of my country's live broadcasting industry are Taobao, Douyin, Kuaishou, JD.com, Vipshop, Mushroom Street, Xiaohongshu, Pinduoduo, Suning Tesco, etc.
The core data of this article:
-Consumption preference: clothing, daily department stores, food and beauty are more favored by consumers
Consumers are mainly used for clothing, daily use in live e -commerce shopping categories Department stores, food and beauty are mainly. Among them, consumers who choose clothing are the most, accounting for 63.6%.
-Consumption power: mainly concentrated in the 200-1000 yuan range, Taobao users have strong consumption capacity
The online consumption capacity of live e-commerce platform users is mainly concentrated in the 200-1000 yuan range, of which Taobao live users The online consumption power is strong, and the proportion of more than 1,000 yuan has reached 28.5%, followed by Douyin users, and the proportion of online consumption capacity of 1,000 yuan or more reaches 24.5%. Taobao live and Douyin users have higher online consumption capacity than mobile shopping users (15-35 years old).
-Gender proportions: Women are the main user groups. Taobao and Douyin Super 60 % of users are women
It from the perspective of user gender proportions, Chinese live broadcasting companies are mainly female groups, women Orders accounted for 53.8%, and men's order users accounted for 46.2%. From the perspective of the gender proportion of the three major live e -commerce platforms in my country, Taobao and Douyin female users accounted for more than 60%, and the main user groups are mainly male. The proportion of female user groups is only 41.7%.
-age structure: young and middle -aged users are the main consumer groups, and Douyin users are younger
From the perspective of age structure, young and middle -aged groups are the main consumer groups of live e -commerce products in my country. Among them 30 % of the live broadcast e -commerce viewers watch users post -95th and 00. From the perspective of watching the user's age structure, the post -95s and post -00 users accounted for higher than fast -handed users, showing the characteristics of more younger.
-city distribution: over 40 % of the main platforms come from the third and below cities. Third -line and below cities, the industry sinks is obvious. Specifically, the main users of Taobao Live Playing orders are distributed in third -tier and below cities, followed by new first -tier cities, accounting for 44.9%and 25.8%respectively. The proportion of cities is 46.3%and 23.7%, respectively; the main users of the fast hands are distributed in third -tier and below cities, followed by second -tier cities, accounting for 54.1%and 22.0%, respectively.
-For more industries related data, please refer to the "In -depth Research Report of China's online live broadcast industry business model innovation and investment opportunities"